In our modern era of media consumption, it is not uncommon for an average family to pay over a hundred dollars a month for cable or satellite television just to watch basic television stations. Combined with premium channels and internet service many of these bills can be two hundred dollars or more. No matter how many television channels that are available 24
What is also interesting is that in many of the larger markets in the U.S. there are often 30 or more over the airwaves broadcast television channels digitally distributed completely free. These are often some of the same channels that cable and satellite providers re-package and then re-sell us as package deals, some deal. Many people don’t even realize that for network television and other channels all they need is a digital television antennae and they can have many of the same channels with nothing to watch on them as they get through their providers for absolutely no money at all.
In the past few years streaming video, film and television content over the internet has become the new normal way to view media content. Everything from News, Weather, Network Television Shows, Feature and Independent Films and every other type of programming is available through online content distribution services such as Hulu, Netflix, Blockbuster, HBO Go, Amazon Prime as well other media streaming services including specialty content.
Many younger viewers of traditional television, ages 18 to 34 have been falling off at a rate of about 4% per year since 2012. Since September of 2014 this number has dropped 10.6 % or from 21.7 million in 2011 to 17.8 million by the end of January 2015. Many of these viewers now get their media delivered through their smartphones, tablets, computers or other non-wired devices. They are picking and choosing what they want to watch and the options are becoming limitless with both free and paid content. Viewers are enrolling in these online services for a fraction of the cost of cable or satellite delivery.
At the pace that technology is changing media and content delivery it may not be long that traditional television becomes a thing of the past. Of course there will still be a market although a greatly diminished one since many of the older demographics will still maintain cable, satellite, antennas and other forms of traditional viewing. You cannot forget that many of the U.S. population still do not have digital televisions, watch DVDs and even VHS tapes and are not as media or tech savvy as the current generation of Millennials. All in all within a ten year time frame television as we know it will most likely become a thing of history.